Wrigley’s Extra// Extra Smile Back charity campaign- The Lost Smile Book & Giveaway!



What Makes Children smile?
According to new research it's a bedtime story.

Research has revealed it’s still the simple pleasures in life that make our children smile. Forget technology - pulling silly faces (44%), reading stories (28%) and playing hide and seek (27%) remain the best and simplest ways of putting a smile on a child's face, said the survey of 1,000 parents and children.

The research commissioned by Wrigley's Extra®, spoke to children and their parents about what makes them smile to mark the launch of its own storybook, The Lost Smile.

Launched as part of Wrigley Extra’s Smile Back™ Project – The Lost Smile depicts Kyle’s search for his family’s missing smiles, armed with a toothbrush “for brushing up smiles”, and a feather duster, “to tickle out hiding smiles.”

6,500 copies of The Lost Smile – authored by children’s poet Joseph Coelho and illustrated by Sheena Dempsey - will be distributed free of charge through a Wrigley’s Extra partnership with The Co-operative, reaching children in parts of the UK where rates of tooth decay among children is particularly high.



Joseph Coelho, author of The Lost Smile said: "It’s so exciting to hear from the research that a simple bedtime story is still so meaningful to children. Children give smiles so easily and yet as grown-ups, the pressures of modern life can stop the smiles from happening. This book is a simple nudge to parents to smile. You smile and the world smiles back. So it’s critical that we protect those smiles.”

The monies raised from sale of the book will go towards Wrigley’s Extra Smile Back Project which aims to protect children’s smiles by donating money for every pack of Wrigley’s Extra and every storybook sold to its chosen charity partner, Action for Children. This will fund the creation of oral healthcare workshops for families across the UK, benefiting more than 10,000 children and 5,000 parents in its first year.

For information on how to protect your family’s smiles and how you can support the Smile Back Project through the purchase of The Lost Smile, visit www.smileback.wrigley.co.uk  The book is available for £3.99 RRP and all funds raised through its sale will go towards supporting the work of Action for Children and the Oral Health Foundation.




A, Dean & I think this book has such a lovely story to it, A especially likes when Kyle goes to the moon!.
(we'll say no more.. as we don't want to spoil the story!) 


"Brushing your teeth is really good" - A 







We've teamed up with Wrigley's Extra to give-away 10 copies of "The Lost Smile" by Joseph Coelho & Sheena Dempsey.

To enter follow both of the rules for a chance to win a copy! 

That's 10 winners!!



This Giveaway is now Closed!

1. Follow us on Instagram ( @ Zombiiemummy) Twitter ( @ Zombiieemummy) or Google+.

2. Comment below with your top tip for getting your little one(s) to brush their teeth and your Instagram,twitter or Google+ username (please specify which one of the three it is!)



Winners will be announced 10th June 2016 


This Giveaway Is now Closed!